The What Car? Insight monthly publication takes a look at the industry through the eyes of senior figures in our sector, and through What Car? analysis of data from users of the What Car? website.

This month’s highlights include:

  • An interview with Jardine Motors CEO Neil Williamson
  • The most popular new car reviews and first drives on whatcar.com this month
  • An analysis of the strong growth in used car reviews traffic in the past year
  • The 20 most popular used car reviews this month
  • Insight into readers’ reactions to the reveal of the Jaguar I-Pace electric SUVAn overview of the most popular brands and models in whatcar.com lease searches
  • True MPG: the most economical SUVs and family cars we’ve ever tested
  • What potential buyers of the Range Rover Velar and Suzuki Vitara look at as alternatives
Cars generating the most leads via What Car?’s New Car Buying service

The Insight has been reworked in line with requests from What Car? readers throughout the industry, with a greater focus on telling the stories that only we can tell, using our data.

 

Please see link below to view the full report

 

https://cached.offlinehbpl.hbpl.co.uk/misc/RCW/MotoringFactFileResearch/Insight%20April%202018.pdf