Annual excellence awards help retailers build ‘all important’ trust with car buyers
London, Thursday 18th April 2018 – Nominations are now open for the 2019 Auto Trader Retailer Awards, which marks 12 years of celebrating the very best in automotive retail. The annual celebration recognises those brands and individuals that are pushing the industry forward, leading from the front and inspiring their peers.
With an average of 55 million multi-platform visits each month, Auto Trader is the UK’s largest digital automotive marketplace, and as the UK’s 16th[1] largest website, with a 40-year heritage, is amongst the best-known consumer brands in the country. Recognition at this year’s Retailer Awards is an extremely effective way for retailers to demonstrate their excellence to potential car buyers.
Taking place on Thursday 18 July at the iconic Eight Northumberland Avenue, just off London’s Trafalgar Square, this year’s Awards will consist of seven categories, including two exciting self-nomination categories, which will be judged by an independent panel of experts, including senior executives from global advertising agency, The Specialist Works, and KPMG, one of the ‘Big Four’ global professional service companies.
- The Business Initiative of the Year is designed to showcase an exceptional project, campaign or strategy that met an operational challenge or a business objective e.g. a marketing campaign to attract new customers; a data management system to increase forecourt efficiencies; or a new CRM system to engage with customers more strategically.
- The People and Culture award is a new category for 2019. The judges are looking for a business that places as much focus and commitment on their colleagues and their working environment as they do their customers. Whether it’s a new reward and recognition initiative; a learning and development programme; or evidence of a diversity and inclusion strategy, if your business prioritises your people, the judges want to hear about it.
Greatness comes in all shapes and sizes. That’s why the self-nomination categories are open to all car and commercial vehicle retailers, large and small, independent and franchise. Retailers have until 13th May to enter for free at www.autotraderretailerawards.co.uk.
The remaining categories - Retailer of the Year Award, Digital Excellence Award, Customer Experience Award, Customer Choice Award, and Rising Star Award - will see all of Auto Trader’s 13,000 retail customers entered automatically, with the winners determined either by the opinions of thousands of car buyers, from an in-depth analysis of millions of data points, or a comprehensive mystery shopping programme. The winners of each prestigious award category represent a standard of excellence within the automotive market recognised by the trade and consumers alike.
For further information, including the award criteria, please visit the Auto Trader Retailer Awards website: www.autotraderretailerawards.co.uk
[1] Page views, ComScore 2018
