From Friday 17 to Sunday 19 May, NFDA’s Drive My Career attended the London Motor Show at the London Excel Centre. Drive My Career had a stand to showcase their services and promote ways the initiative can help the public. DMC also held a Mario Kart competition where people could have a go on a retro Nintendo gaming console, to achieve the fastest lap time to win a £50 Amazon voucher.
The 3 days were a huge success for Drive My Career with many adults, parents and children interested in Drive My Career, and working in the automotive industry. It was interesting to see a wide range of people from college students to adults already in a career, thinking about starting a job in automotive. With the help of the Mario Kart game, the stand gained a lot of engagement and interaction.
It was fantastic to be told that people have seen Drive My Career across social media and wanted to find out more about what it can offer. We informed many people about how they can use the website to find local career opportunities and the different job roles available.
Something that was raised to the Drive My Career team members was the number of young children interested in working in the automotive industry. It has presented an idea to the team that the website needs to advertise guidance for children under 16, in knowing what educational route to take to ensure they are prepared for working in automotive.
Over the 3 days, we estimated around 200 people visited our stand and took part in the Mario Kart competition. The winner of this competition was Leo completing the 5 laps in 1:11:52 minute. A well-deserved winner!
The London Motor Show was a great weekend to interact with the public and promote the industry as a remarkable place to work.