Autocar has revealed the top 100 female rising stars in the car industry, with the list topped by Emma King, an EV pioneer advancing Ford’s electrified plans.
Looking at the participating NFDA members, Zoe Lawson from Marshall Motor Group won in the ‘sales’ category, while Charlotte Dafe from Jardine Motors Group was the winner for ‘Aftersales and Workshops’.
Zoe took on a management role within her first year of joining Marshall, where corporate sales have gone from 4000 in 2011 to 17,500 in 2018, with a projection to hit 20,000 by next year. These have been profitable sales, too: the group made £4.3 million last year from corporate sales alone. Last year, Zoe was promoted as Head of Corporate Sales.
Charlotte joined in 2016 after moving up through the industry, first as a senior service advisor at Slough Audi, then as service manager at BMW Heathrow. At Jardine’s McLaren Ascot, Charlotte and her team have dramatically improved the level of customer satisfaction, improving the site’s ‘Voice of the Customer’ score from 33 last year to 60 this year. Charlotte successfully recruited, trained and motivated one of the most knowledgeable McLaren aftersales teams in the EU, and her best-practice ideas have been rolled out and implemented by McLaren Automotive.
The list of winners by category is below.
Overall Winner
Emma King, Ford
Sales
Zoe Lawson, Marshall Motor Group
Marketing
Olivia Kaye, Renault UK
PR & Communications
Camilla Scanes, Audi
Purchasing
Emma King, Ford
Operations
Laura Brunker, McLaren Automotive
People Development
Nev Hart, Jardine Motors Group
Manufacturing
Buki Okoro, Ford
Vehicle Development
Hilary Andrew, Aston Martin
Aftersales and Workshop
Charlotte Dafe, Jardine Motors Group
Additional categories
New Mobility and Digital Solutions
Apprentice
