Autocar has revealed the top 100 female rising stars in the car industry, with the list topped by Emma King, an EV pioneer advancing Ford’s electrified plans.

Looking at the participating NFDA members, Zoe Lawson from Marshall Motor Group won in the ‘sales’ category, while Charlotte Dafe from Jardine Motors Group was the winner for ‘Aftersales and Workshops’.

Zoe took on a management role within her first year of joining Marshall, where corporate sales have gone from 4000 in 2011 to 17,500 in 2018, with a projection to hit 20,000 by next year. These have been profitable sales, too: the group made £4.3 million last year from corporate sales alone. Last year, Zoe was promoted as Head of Corporate Sales.

Charlotte joined in 2016 after moving up through the industry, first as a senior service advisor at Slough Audi, then as service manager at BMW Heathrow. At Jardine’s McLaren Ascot, Charlotte and her team have dramatically improved the level of customer satisfaction, improving the site’s ‘Voice of the Customer’ score from 33 last year to 60 this year. Charlotte successfully recruited, trained and motivated one of the most knowledgeable McLaren aftersales teams in the EU, and her best-practice ideas have been rolled out and implemented by McLaren Automotive.

The list of winners by category is below.

Overall Winner

Emma King, Ford


Zoe Lawson, Marshall Motor Group


Olivia Kaye, Renault UK

PR & Communications

Camilla Scanes, Audi


Emma King, Ford


Laura Brunker, McLaren Automotive

People Development

Nev Hart, Jardine Motors Group


Buki Okoro, Ford

Vehicle Development

Hilary Andrew, Aston Martin

Aftersales and Workshop

Charlotte Dafe, Jardine Motors Group

Additional categories

New Mobility and Digital Solutions


The full list can be viewed here.