Tackling some of the UK’s biggest electric vehicle challenges head on will be the focus for Jason Cranswick, the first ever chair of the EV group of the National Franchised Dealers Association (NFDA).

Jason, who is commercial director of Jardine Motors Group, is passionate about how collaborative the automotive industry needs to be in order to maximise the opportunities and overcome the hurdles with electric vehicles. The appointment and creation of this new group recognises the huge shift in car production and retail over the past few years. Representing the industry alongside the National Franchised Dealers Association, Jason will support their lobbying efforts and provide insights on where the electric vehicle industry needs assistance from the Government.

Jason has more than 20 years’ experience across retail and automotive providing a framework of support between retail and OEM partners, including the ongoing review and assessment of innovation and business transformation projects.

“The electric vehicle industry is a great example of the degree of change we are currently experiencing. EVs are showing us that customers are thinking very differently about the type of vehicle they want, as well as how they purchase it,” he said.
“Not only that, access to charging points could show a real shift from car ownership to car usership in order to fit in with the customer’s lifestyle.

“The adoption of EV up until now has been quite slow, but with an influx of new models coming from OEMs and the issues around battery life and access to charging points now starting to be addressed, we anticipate demand to ramp up. I am looking forward to assisting the NFDA in their lobbying efforts to drive forward the evolution of the EV industry.”

Sue Robinson, NFDA Director, added: “Franchised dealers play a key role in the development of the electric vehicle sector and the NFDA EV Group has been established to coordinate industry views in this area. Jason’s experience and knowledge of the industry will be of significant support to our lobbying efforts aimed at tackling the issues affecting the growth of the sector”.