The British Motor Show is to make a ‘momentous return’ in 2020, with an all-new venue and organising committee. Based at Farnborough International, Hampshire, the new venue will play host to an event organised by Automotion Events - a new team with over 100-years of combined automotive experience. A team of experts and enthusiasts from within the automotive industry, led by Andy Entwistle as Chief Executive, will Include Paul Swift as the show’s technical director, the man behind the Top Gear Live stunt show.
The show sees the return of a national British Motor Show that will include all the traditional elements, as well as a number of new, live and interactive features that recognise the way in which consumer shows have evolved over the years.
As well as a display of all the latest new cars, with manufacturers and dealers showing their flagship models, it will also have halls dedicated to classic cars, motorsport and a huge hall dedicated to electric cars, new technology and alternatively fuelled vehicles.
There will also be a Motor Show Marketplace where visitors will be able to check out and buy the latest products available, from technology to clothing, cleaning products and more.
Live dynamic content will be delivered in the Imperial Cars Arena and on the celebrity-packed main stage, which will host interviews, quizzes and interactive sessions. The Technology Hall will also feature a new Tech Theatre, where suppliers and manufacturers will get the chance to display and talk about the very latest in car technology.
The ground-breaking new ‘Alternative Drive Experience” will be dedicated to electric, alternatively fuelled and hybrid vehicles and will give visitors the chance to experience first-hand what it’s like to drive an electric car - a first for many of the visitors to the show.
The organisers are expecting over 50,000 visitors through the doors between August 20th-23rd, dates which have been chosen to coincide with school holidays and make it as accessible as possible for all visitors. Ticket prices are set to make this a very inexpensive day out, with adult tickets just £18.50 and a family of 4 coming in at just £37, with free parking and shuttle buses available from Farnborough train station. There will also be a launch ticket offer, offering visitors 25% off the normal price.
There will be acres of external displays and attractions including a pop-up go-karting experience, drift experiences, an under-27 driving experience and a Wall of Death, plus more to be announced.
To celebrate the return of the show, tickets will be offered with a special early bird discount offering 25% off normal ticket prices for a limited time only. Not only that, but anyone who purchases an early bird ticket will automatically go into a draw to win a very special VIP passenger rise with Paul Swift during one of his live show in the Imperial Cars Arena
Andy Entwistle, CEO and Show Director, said: “I’m incredibly excited to announce that we’re bringing the British Motor Show back, which I could not have done without the great team behind me. This will be like no motor show that has been seen before, and our focus on past, present and future means there will be something for the whole family, as well as every petrol-head. I’m particularly excited about the technology hall where we will be able to get EVs and alternatively fuelled vehicles in front of the masses for the first time. At a time when the motor industry has taken a few knocks I’m proud to be able to support the manufacturers and suppliers and give them a platform to really shout about their products and innovations. We are making the show accessible to everyone, including exhibitors. This is a new breed of motor show with an historic name, that will deliver something completely new, unique and utterly unmissable.”
Gareth Rogers, CEO of Farnborough International added: “AutoMotion Events’ decision to partner with Farnborough International on the launch of The British Motor Show is a fantastic endorsement of our venue and the approach we take to delivering successful events, Being involved as a partner means we can make a greater contribution and organisers benefit from our world-class expertise. At Farnborough International, we have the infrastructure and space along with access to one of the UK’s arterial road networks making us an ideally-place located. We look forward to being part of The Great British Motorshow and becoming a fixture on the motoring calendar.”
- Takes place at Farnborough International from 20th to 23rd August 2020
- Show will deliver 40,000m2 of indoor space, 2km test drive track and 4 acres of outdoor space
- Unique "Alternative Driving Experience" will offer visitors chance to ride and drive EVs, hybrids and alternatively fuelled cars
- Show aimed at families, petrolheads and car buyers
- Will contain dynamic content and interactive elements
- Focuses on past, present and future with halls dedicated to both new and classic cars, future automotive technology and a huge alternative fuel and EV zone
- Live Stage, Tech Theatre and 6000m2 Arena will provide plenty of great content along with “Mini Motor Show” aimed at children.