NOVEMBER SEES SLOWDOWN OF MOTORCYCLE REGISTRATIONS

With poor weather and being out-of-season for motorcycling, the sales this November equated to only 5.9% of the 102,413 motorcycles registered year-to-date in 2019, according to the latest figures from Motorcycle Industry Association.

6,004 new motorcycles were registered in November, seeing a reduction of -2.4% or 147 less units than the same period last year in what is typically a quiet month for the industry.

Growth was seen in registrations of low powered scooters and motorcycles, with 456 new vehicles showing a 5.8% change on last year. However, the pure motorcycle registrations reduced by -2.8%, continuing the slowdown of the leisure market.

Brand trends continued unchanged, with Honda again topping sales with 1,396 units sold, followed by Yamaha with 667, with budget brand Lexmoto in third with 506.

The highest selling individual unit in November was the Yamaha NMAX 125, seeing 203 registrations, with the Honda CB 125 F following with 132 units.

Overall, year-to-date sales are up 1.7% on the previous year, with 102,413 registrations in 2019 compared to 100,674 in 2018.

NMDA motorcycle dealer members are hoping this positive position will continue in December and through into the next year, in what could prove to be a very challenging year.