Insights into those looking to buy a car in the next 12 months, have been revealed by YouGov.

The highest percentage of people who are looking to purchase a car in the next 12 months are: male, aged 55 or older (27%), of AB social grade (41%) and with a household income of £50k+ (32%), according to YouGov.

More than one in two (51%) said they are often among the first of their friends ‘to try new technology products and services’. Almost the same percentage (50%) said they ‘tend to choose premium products and services’. Interestingly, 67% of those looking to buy a car in the next 12 months indicated posters and billboards help them ‘become aware of new products and services’.

According to the research, prospective car buyers are also more likely to use LinkedIn compared to the general public (25% vs 16%).

The top five additional features when purchasing a car selected by respondents were:

  • parking sensors (64%)
  • rear-view parking camera (54%)
  • smartphone integration (46%)
  • USB ports (45%)
  • keyless entry (44%)

The data was gathered from ‘Profiles’, YouGov’s audience profiling and segmentation platform contacting 300,000 variables on 350,000 panellists.