Following Drive My Career’s growth over the past two years and thanks to its continued support to franchised dealer groups, NFDA’s employment initiative has been awarded a Highly Commended at the Motor Trader industry awards 2020.
Since its launch in February 2018, Drive My Career has redirected more than 60,000 young people to members’ career portals. Drive My Career has run several successful campaigns to improve the perception of the automotive sector, focusing on the variety of roles available, the positive aspects of a career in the automotive industry, as well as raising awareness about diversity and inclusion within the sector.
Drive My Career is currently running industry-wide promotions supporting the whole sector as well as member-specific campaigns to increase support for those who are actively recruiting. Lookers, one of the initiative’s biggest supporters, has recently announced it is aiming to recruit 185 apprentices, its ‘biggest ever single intake’.
The dealer group has told MotorPro, IMI’s magazine, that in order to find applicants for the apprenticeships, they use “a mix of social media, press engagement, and works with a number of national recruitment schemes including the NFDA’s Drive My Career and manufacturer-agreed recruitment services” (view the full article here).
“In the week following the announcement about the new apprenticeships, Lookers had already seen more than 110 applications and had 30 interviews booked”, MotorPro says.
Drive My Career is targeting potential candidates online through a campaign that is proving highly successful and whose full results will be shared soon.
Lookers and Drive My Career worked closely last year when they held the first ‘Driving Inclusivity in Automotive’ event, inspired by Lookers’ ‘Female Apprentice Network’. The event was attended by 40 female apprentice technicians working for some of the biggest dealer groups including Marshall Motor Group, JCT600, TrustFord and Jardine Motors Group.
Drive My Career is delighted to be awarded a Highly Commended at the Motor Trader industry awards, testament to the hard-work supporting franchised dealers’ recruitment strategies.