As anticipated, the Power Two Wheelers (PTWs) market saw a downturn in February as restrictions continued to affect sales and new riders’ training remains on hold.
MCIA’s latest registration figures showed sales of PTWs declined by 37.7% in February YoY, with 2,868 units. Only two segments saw an improvement from last year: 0-50cc (up 15.3%) and electric or ePTWs.
February saw two and a half times more sales of ePTWs than the same month last year, jumping from 98 to 245 units (+150%). With Compulsory Basic Training still on hold, these bikes are likely being registered by existing riders as an alternative.
The Sur-Ron Light Bee battery Enduro bike, which managed 30 registrations on its own, shows that there are a number of “new to market” manufacturers who are actively recruiting dealers to retail their latest ePTW products.
In the notable categories: Adventure Sport was down -34%, Naked -52.3%, Enduro -17.3% and motorcycles in general declined -40.9%. Honda held on to the top spot, registering exactly 25% more PTWs than second-placed Yamaha.
Despite the February figures, NMDA members are still keeping a positive outlook for 2021. With the warmer spring weather approaching, most dealers are looking forward to a robust April when they are finally allowed to reopen and able to welcome back their customers.
As we expect all the pent-up demand to be released, attracting different age demographics and new riders will continue to feature strongly in NMDA’s activities on behalf of our members.