Driving Digital returns to Villa Park on 8 September 2021 focusing on the success retailers have made of their online channels during the pandemic and how this has shaped the automotive industry.

Driving Digital is the NFDA’s premier digital marketing event of the year. A range of insightful and informed speakers from the industry will provide thought provoking presentations and Q & A opportunities.

This year we will look at the impact of the rapid adoption of online sales by both retailers and car buyers has had on the retailing landscape, to understand the opportunities it presents, and to hear first-hand how the leading businesses are driving efficiencies, going electric and green.

Plus, it is an excellent chance to network with your peers and, if you are in Birmingham for the AM Awards it’s a great start to a celebration of our industry!

This year, Chief Executive Sue Robinson and the NFDA welcome John O’Hanlon from Waylands and Mark Lavery from Cambria Automobiles, who will discuss on the future and how electrification and digitalisation will play key parts.

On the research side, complementing John’s discussion on the steps the NFDA has taken to build electric retail in the future, Anita Fox from Facebook will discuss consumer research towards EV adoption.

Neil Addley from JudgeService will provide insight into when people will adopt electric vehicles and real world reaction to the pandemic, talking to real customers of NFDA members.

Talking all things digital, Ian Plummer and Catherine Fairers from Auto Trader will present the latest research produced in conjunction with NFDA and ICDP and sum up the key consumer behaviours over the course of the pandemic and how things have changed since forecourts reopened in April.

Who should attend?

CEOs, MDs, Marketing Directors and Digital Directors and Managers. Regional and Franchise Directors and Dealer Principals. Driving Digital is FREE to colleagues working for NFDA Members.

For Non-members a small fee will apply – please click here to register your interest. For suppliers we ask a small fee of £300 for attendance – please click here to register your interest.

When is it?

In the morning on September 8 2021 at Villa Park in Birmingham. That evening it’s the AM Awards at the ICC, Birmingham

Where is it?

Villa Park

Book your place HERE

For more information, visit https://www.driving-digital.co.uk/

Go Green, Go Digital, Go Fast!