Drive My Career, the employment initiative powered by NFDA for its members, has polled its audience of young people to understand what steps of the job application process they find most ‘off-putting’.

Drive My Career surveys its target audience of 16 to 24 years old to investigate their perception of the automotive industry and the recruitment sector. In turn, these results provide DMC members with valuable insights and useful information.

In its latest survey, Drive My Career focused on the job application process and the elements young people find ‘mots off-putting’ to help dealers identify these areas and ensure their hiring procedures are as streamlined as possible.

Answering the question ‘what do you find most off-putting when applying for a job’ the majority of respondents selected ‘submitting a video profile’ (47.7%) followed by ‘on the job training’ (29.3%). Other options included ‘taking part in a practical workshop’ (11.0%), completing a literacy/numeracy test (7.3%) and ‘filling in an application form’ (4.6%).

Indicating what alternatives candidates thought would be effective for a sales position interview, some of the most common answers included ‘voice messages’, ‘phone calls’ and ‘proof of sales’.

Showing the continued desire for guidance, when Drive My Career asked whether young people would attend a video interview guidance workshop, eight in 10 respondents said they would.

Drive My Career is the employment initiative developed by the National Franchised Dealers Association (NFDA) to help dealers attract and retain candidates by raising awareness and improving the perception of the automotive industry. You can learn more about Drive My Career on its website: and social media channels: Twitter, LinkedIn, Facebook, Instagram and YouTube

For more information about Drive My Career, please visit or email