Book now - Limited spaces available

Villa Park, Birmingham

8 September 2021 (10:00 AM – 1:30 PM, with the AM Awards taking place in the evening)

Book your FREE place HERE

Driving Digital returns to Villa Park, Birmingham, and this year, the event will focus on the success retailers have made of their online channels during the pandemic and how this has shaped the automotive industry

Speakers include:

Catherine Faiers, Auto Trader, will provide the latest market overview, including the key trends in consumer behaviour over the course of pandemic, and how attitudes have changed since forecourts reopened in April.

Anita Fox, Facebook, will share Facebook’s latest consumer research focusing on the sentiment towards EV adoption

Mark Lavery, CEO Cambria Automobiles, will share details of Cambria’s digital journey over the last 15 months; how the business reacted to the pandemic digitally, and its plans going forward

Neil Addley, JudgeService, will give an insight into when people will adopt electric vehicles and real-world reaction to the pandemic, talking to the customers of NFDA members

Ian Plummer, Auto Trader, will present the results of the latest research produced in conjunction with NFDA and ICDP

John O’Hanlon, CEO, Waylands, will discuss the initiatives taken by the NFDA to help build an electric retailing future with his own insight into electrification

Who should attend?

CEOs, MDs, Marketing Directors and Digital Directors and Managers. Regional and Franchise Directors and Dealer Principals. Driving Digital is FREE to colleagues working for NFDA Members.

When & where is it?

In the morning of 8 September 2021 at Villa Park in Birmingham. The event takes place on the same day as the AM Awards, held at the ICC, Birmingham. Finalists at the AM Awards have recently been revealed and there are still tickets available for the evening with 500 guests already confirmed, whilst TV presenter Charlotte Hawkins and comedian Simon Evans have been confirmed for the event.

For more information, you can visit