Driving Digital, 8 September 2021, Villa Park, Birmingham (10.00 am to 1.30 pm)
NFDA’s premier marketing event of the year, Driving Digital, will take place in two weeks at Villa Park in Birmingham, in the morning of Wednesday 8 September (10.00 am to 1.30 pm), the day of the AM Awards.
Driving Digital suits CEOs, MDs, Marketing Directors and Digital Directors, and Managers, as well as Regional and Franchise Directors and Dealer Principals and is free to NFDA members.
A line-up of keynote speakers will focus on the success retailers have made of their online channels during the pandemic and how this is shaping the automotive industry.
Driving Digital will look at the rapid adoption of online sales by both retailers and car buyers and analyse the impact this has had on the retailing landscape. As always, the event will also provide an excellent chance to network with colleagues from the industry and meet the NFDA team, to raise any concerns dealers may have.
Sue Robinson, NFDA Chief Executive, will welcome the attendees and provide an overview of the event.
Catherine Faiers, from Auto Trader, will analyse key trends in consumer behaviour over the course of the pandemic and how these have changed since showrooms reopened.
Anita Fox from Facebook will share the latest consumer research into the sentiment towards EV adoption and the trends according to Facebook. Neil Addley, JudgeService, will follow, providing insights into franchised dealers’ customers’ attitudes.
Ian Plummer will present the findings of a brand-new study conducted by Auto Trader in conjunction with NFDA and ICDP, with a focus on the positive influence online retailing is having on businesses beyond driving sales and enhancing the consumer experience.
John O’Hanlon from Waylands will discuss the latest NFDA’s initiatives to help build an electric retail future, whilst Mark Lavery, Cambria, will share details of Cambria’s digital journey over the last fifteen months and its plans going forward. The day will close with a panel session and a Q&A.
Sue Robinson, NFDA Chief Executive, said: “Driving Digital will represent an ideal opportunity to get back together, network, and discuss the challenges and opportunities facing dealers and their customers on the digitalisation journey. I look forward to seeing many of you at Driving Digital and to celebrating our industry in the evening at the AM Awards!”.