NFDA’s premier marketing event of the year, Driving Digital, will take place next week on Wednesday 8 September 2021 at Villa Park, Birmingham (10.00 am to 1.30 pm).

There are few spaces left, so, to avoid disappointment, book your place HERE today, the event is free for NFDA members.

Driving Digital returns with a line-up of keynote speakers and excellent networking opportunities. This year we will focus on the success retailers have made of their online channels during the pandemic and how this is shaping the automotive industry. We will look at the rapid adoption of online sales by both retailers and car buyers, and analyse the impact this has had on the retailing landscape. As always, Driving Digital will also provide an excellent chance to network with colleagues from the industry and meet the NFDA team, to raise any concerns you may have.

Topics and speakers:

  • Welcome and event overview: Sue Robinson, NFDA
  • Consumer insights and market overview: Catherine Faiers, Auto Trader
  • Let’s Grow Electric: Anita Fox, Facebook
  • Emerging from Lockdowns: Neil Addley, JudgeService
  • Digital retailing research: Ian Plummer, Auto Trader
  • Electric Vehicles and EVA: John O’Hanlon, Waylands
  • Retailer spotlight: Mark Lavery, Cambria
  • Panel & Q&A

View the full agenda here

Who should attend?

Driving Digital suits CEOs, MDs, Marketing Directors and Digital Directors, and Managers, as well as Regional and Franchise Directors and Dealer Principals. Driving Digital is FREE to NFDA members.

When and where is it?

In the morning of 8 September 2021 at Villa Park in Birmingham. The event takes place on the same day as the AM Awards, held at the ICC, Birmingham

We look forward seeing you!

Registrations are open on Eventbrite, for more information, visit