NFDA has partnered with agency Blue Mantis to bring dealers the first of its kind ‘Automotive Performance Score (APS)’ as part of the recently launched ‘NFDA Engage’.

Improving website performance and online presence is essential for business growth and customer satisfaction. In particular, as showrooms are currently shut due to the pandemic.

The Automotive Performance Score shows you how your website is currently performing across key areas and which areas need improvement.

After analysing over 300 dealerships across the UK, Blue Mantis has also created the automotive benchmark report, showcasing how most automotive businesses rank across key metrics in the automotive performance score.

This free website report available to NFDA dealer members is part of NFDA’s new programme “Engage” which aims to assist dealers with their communication and marketing activities with customers, colleagues and media via key channels such as website and social media.

To request your free of charge website report or any other information about “Engage”, please email