The National Motorcycle Dealers Association (NMDA) is pleased to announce that the Spring 2022 edition of the Dealer Attitude Survey (DAS) went live on Monday 4 April 2022 and will continue to run for four weeks through to Monday 2 May 2022.

The NMDA started the DAS to bring together the views of motorcycle dealers. It gives you the opportunity to give critical feedback on the relationship you have with your manufacturer. Findings from previous editions of the DAS have enabled the NMDA to strengthen its members’ voices around issues with manufacturers and Government Departments.

The Dealer Attitude Survey is critical in allowing the NMDA to lobby manufacturers on behalf of dealers to improve the relationship and balance of power between dealers and manufacturers. It is therefore essential that we receive a response to the survey in order to maintain its credibility as the industry’s leading independent survey. We would like your feedback – good or bad! The NMDA DAS continues to remain completely anonymous.

If you are a motorcycle dealer and haven’t yet received your link to complete the survey, please email

We look forward to receiving your completed questionnaires which should be returned no later than Monday 2 May 2022.