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When & where is it?

NFDA’s premier marketing event of the year, Driving Digital, will take place in Central Hall Westminster in London, in the morning of Thursday 12 May (10.00 am to 1.30 pm), the day of the AM Awards.

Who should attend?

Driving Digital suits CEOs, MDs, Marketing Directors and Digital Directors, and Managers, as well as Regional and Franchise Directors, and Dealer Principals. The event is free to NFDA members.

What will be discussed?

After two challenging years, it is time for dealers to lock in plans for emerging from the pandemic into a greener, digital world. Focusing on the success retailers have made from their own online channels over the past few months, keynote speakers will discuss the impact of online sales on the retailing landscape, the opportunities it presents and how the leading businesses are taking advantage of digital growth.

Who are the speakers?

Eddie Hawthorne, Chief Executive and Group Managing Director at Arnold Clark, and Kim Costello, Chief Marketing Officer at Pendragon, will be joining us from a retailer perspective. The line-up is completed by Ian Plummer, Commercial Director, and Catherine Faiers, Chief Operating Officer, both at Auto Trader; Owen Edwards Automotive Business Consultant, Grant Thornton Automotive; and Neil Addley, MD of JudgeService.

Full agenda and list of speakers can be found on the Driving Digital website here