“New bike registration figures are up on last June and this is a great signifier that summer demand is well underway. At the halfway point in the year the market is down but only marginally. Dealers are reporting sustained optimism and expect the remainder of the year to be positive, ” said Symon Cook, NMDA Head of Business Operations, commenting on the latest MCIA Press Statistics for June.
Motorcycles’ market succession continued with a 7.9% increase in registration figures during June, whilst falling -2.6% year to date.
Motorcycle sales performance remains robust, increasing from 11,799 units to 12,932 units in 2023, a 9.6% increase. All sectors rose for motorcycles, bar Touring which fell by -2.7%.
ICE Power Two-Wheelers maintain their dominant position within the market, increasing 9% during June and has remained static year on year. Electric PTWs are still struggling, falling -46.6% year on year, but this is predominantly attributed to lack of product availability from the manufacturers.
Honda continue to control the market, with the Honda PCX 125 model achieving 468 registrations.
Symon Cook, NMDA Head of Business Operations, commented saying, “This week, NMDA held a meeting with Jesse Norman MP, Minister of State for Transport of the UK, which fostered positive discussions around Government’s net zero targets and how the sector can be supported with this transition. With Electric sales figures suffering quite substantially, it is vital that the people in charge listen to the challenges our industry are facing and where support is necessary.
“Going forward, NMDA will continue to represent bike dealers in front of MPs, Ministers and government, ensuring retailers’ voices are heard and we will update members accordingly.”
