British Motor Show 2023

This year, NFDA returned to the British Motor Show to represent car retailers across the UK. Situated in the BYD tent, was home to our Drive My Career stand and our Electric Vehicle Approved (EVA) stand. The purpose of our representation was to speak to the general public and spread awareness of the different initiatives that our members are at the core of.

Drive My Career, NFDA’s employment initiative, is made up of a handful of leading dealership networks and their HR and Recruitment specialists. Drive My Career has a mission to:

  1. Change perceptions within the automotive industry – We want young people and their parents to truly understand that the automotive retailing sector offers a wide variety of career paths, and that they are modern businesses that cater for those interested in all walks of life. Including marketing, accounting, customer services, IT and more.
  2. Inform and educate on career paths and opportunities – We want to help young people and their families to understand that there are clear and structured learning programmes and apprenticeship programmes in the automotive sector. An accreditation in certain areas are equivalent to a degree at university. These courses will set people on a viable and authentic career path for life.
  3. Directly promoting our members – Here we have the opportunity to directly promote our Drive My Career and NFDA members as a viable career option for young people to pursue. Through the Drive My Career interactive portal on the website, we can guide the public to check out the featured jobs and find their local hiring dealership.

Across the weekend, we collaborated with Sytner so that we could achieve all three mission goals. Over 2 days, joining us on the stand we had 4 apprentices and 1 Aftersales Manager, sharing first hand insights on what it means to work in the automotive retail sector. A huge thank you to Sytner for engaging with Drive My Career on this and we will be collaborating again in the future for careers fairs.

We also had the opportunity to join the Motor Show’s careers panel, to speak to the public about Drive My Career and the opportunities within the sector.

As a whole, the weekend was a huge success. If you are interested in hearing more about the British Motor Show, and Drive My Career, or if you would like to find out more about how to get involved with Drive My Career – please reach out to