• Marketing Delivery is the leading digital marketing agency for the auto retail sector
  • In-house team of automotive experts developed VoiceBox software to automate two-way communications between retailer and customer
  • Currently supports over 450 independent and franchised retailers to boost revenue through engagement

Leading automotive digital marketing firm Marketing Delivery has joined the National Franchise Dealers Association (NFDA) as an associate member to enhance its collaboration with franchised retailers across the UK. The company will use its membership to help gather further insights from leading retailers into the changing needs and expectations of consumers when it comes to the omnichannel sales experience and the challenges faced by retailers in developing appropriate solutions.

Marketing Delivery’s suite of digital marketing solutions is proven to help automotive retailers improve their sales and aftersales conversion and retention rates. The team harnesses unrivalled knowledge of the sector to create products suitable for dealerships of all sizes – from single-site independents to national multi-franchise mega-groups – as well as multiple segments, including cars (from volume brands to high-end prestige marques), vans and motorbikes.

Marketing Delivery's automation platform, VoiceBox, uniquely combines sales and aftersales communication efforts into one solution, providing CRM, social media management, and lead management. The system automates the distribution of timely and relevant messages via email or SMS as well as data-driven social media adverts.

Coupled with integrations with a range of data partners, including the likes of the DVSA, VoiceBox enables retailers to maximise every possible customer touch point to drive retention and lifetime value.

Charlotte Murray, Commercial Director at Marketing Delivery, commented, “The NFDA does fantastic work for UK retailers, and we share its passion for supporting the sector. Our team boasts over 200 years of combined automotive experience, from retailers, OEMs, and technical partners, so we have first-hand experience in today’s fast-changing trading environment.

“Our VoiceBox solution already streamlines customer communication for over 450 retailers across the UK, automating contact strategies to maintain a productive dialogue that drives engagement. We hope that our membership of the NFDA will help us develop and share new market intelligence, and bring the benefits of VoiceBox to a greater number of retailers who recognise the value of bespoke communication.”

Symon Cook NFDA’s Head of Operations responded, “We are delighted to welcome Marketing Delivery to our directory of Associate Members and we look forward to watching their business relationships grow with our Franchised Dealer Members”