Date: Wednesday, December 6, 2023
Time: 10:00 AM - 1:30 PM GMT
Location: Lord's Cricket Ground, St. John's Wood Road, London NW8 8QN

The automotive industry is constantly evolving, with new players entering the market and offering innovative solutions. The NFDA Driving Digital: Special Edition, is set to shed light on the exciting world of new Chinese cars and the opportunities they bring. This event promises to be a platform where industry leaders and newcomers gather to discuss the future of the automotive market.

Following the resounding success of the previous NFDA Driving Digital events, the Special Edition is dedicated to exploring the potential of car retailers and dealers as new entrants in the ever-changing automotive landscape. "New entrants: new opportunities," will take place at the Lord's Cricket Ground in London on Wednesday, December 6, 2023, from 10:00 AM to 1:30 PM.

Attendance is free for NFDA members, making it an invaluable opportunity for those seeking insights into the industry's future.

The NFDA Driving Digital: Special Edition boasts an impressive line-up of speakers and panellists who will share their insights and experiences.

Some of the notable speakers confirmed for the event include:

  • Sue Robinson - Chief Executive of NFDA
  • Simon Bisp - Senior Leader at BYD
  • Kim Costello - Chief Marketing Officer & Chief Customer Officer at Pendragon
  • Neil Addley - Founder of JudgeService
  • Ian Plummer - Commercial Director at Auto Trader
  • Marc Palmer - Head of Strategy & Insights at Auto Trader

Additionally, the panel discussion will feature John O’Hanlon, Chief Executive of Waylands, alongside the speakers. More exciting speakers and panelists are expected to be announced, so stay tuned for updates.

As we navigate the era of alternative and electric vehicles, new entrants into the automotive market are challenging traditional leaders across the UK and Europe. While some of these newcomers are adopting direct sales models, many are fully embracing the franchised dealer model. This shift raises several critical questions:

  • How can established dealerships collaborate with these exciting new brands?
  • How should marketing strategies adapt to consumers with limited knowledge of these new entrants?
  • How can retailers prepare for the continued digital acceleration and the rise of alternative-fueled and electric cars?

This event aims to provide answers to these pressing questions by bringing together industry experts and pioneers.

For more information about the event, including speaker bios and directions, visit the official website at

  • NFDA Franchised Dealer Members: Admission is FREE.
  • NFDA Associate Members: Admission is FREE.
  • Non-member Suppliers: A small fee of £200 per person is required for attendance.

Please note that only sponsoring suppliers are eligible to attend the event. This event is made possible through the generous support of its sponsors, including Auto Trader.

If you are interested in sponsorship opportunities or have inquiries related to the event, please contact Neil Addley at 07795 665927.