As we approach National Apprenticeship Week, marked from February 5 to 11, 2024, we invite our members to participate in this significant celebration through our employment initiative, Drive My Career (DMC).

For years, Drive My Career has been a steadfast advocate for promoting apprenticeships within the automotive sector. Through our annual #DMCApprenticeTakeover campaign, we've shared the success stories of current apprentices across various social media platforms, reaching an impressive audience of over 600,000 individuals on Twitter, Instagram, Facebook, and LinkedIn.

This year, as we strive to elevate our impact, we're extending a special call to all NFDA members to join us in making National Apprenticeship Week 2024 an unparalleled success. We are eager to showcase the automotive industry as an exemplary career choice for aspiring professionals, particularly those who may not have considered the apprenticeship route.

For more details on how you can actively participate or to share your plans for National Apprenticeship Week, please contact Annaluce Cavalmoretti at annaluce.cavalmoretti@rmif.co.uk. Your involvement is crucial in shaping the future workforce of the automotive industry.

Drive My Career is the employment platform launched by the National Franchised Dealers Association (NFDA) in February 2018 to make the motor retail sector more attractive to young jobseekers and connect potential candidates with their local retailers.