Next Wednesday, on March 8, it’s International Women’s Day and NFDA and DMC will celebrate this important day by honouring women and embracing equity.

We encourage our members to get involved in the day by endorsing the inspiring stories of their female employees and apprentices. The automotive industry is known to be a male dominated workplace; therefore, it would be meaningful to promote female figures who contribute daily to make our industry better and it is important to challenge gender stereotypes and attract female talent to the industry.

If you are celebrating International Women’s Day, don’t forget to tag @NFDA and @DMC to allow us to share your posts across our media channels.

Additionally, on Tuesday March 7 we are attending Automotive 30% Club’s digital event that will focus ‘Embracing Equity’. If you'd like to attend, please contact to register.

The purpose of the Automotive 30% Club is to achieve a better gender balance within the automotive industry, with the aim of filling at least 30% of key leadership positions in member organisations with diverse women by 2030.

Sue Robinson recently joined the Automotive 30% Club back in January and commented,

“The Automotive 30% Club is undoubtedly shaping a positive path for the automotive industry, an industry which has been historically male driven and I am proud to be in a position to help drive this change and promote gender balance for the wider sector. That being said, I am also a key advocate in working hard for your success, that key leadership positions will then follow accordingly and that tokenism is not always beneficial for the long-term prospects of a business.

“NFDA has been directly supporting diversity in the Automotive industry since 2018, with the launch of our employment initiative Drive My Career. Drive My Career helps to promote its member's entry level and apprenticeship opportunities to its target audience of 16 to 24-year-olds and works hard to shift the narrative and perceptions young people may have of the automotive industry which promotes inclusivity, particularly for women.”