• 69% of 16–24-year-olds are worried that the current economic climate in the UK will affect their career
  • 84% of respondents are looking to start a career in the near future
  • Drive My Career is working to raise awareness of exciting career opportunities in the automotive sector.

Drive My Career (DMC) is the employment initiative launched by the National Franchised Dealers Association (NFDA) in 2018 to promote the retail automotive industry and to raise awareness of the exciting career opportunities it offers.

Drive My Career regularly polls its target audience of 16–24-year-olds to investigate the latest issues impacting younger people and to better understand perceptions of the automotive industry.

Drive My Career’s most recent survey, titled: “Economic Crisis: how will this impact my career?”, received 804 responses and researched how young people perceived the current economic climate and how broader issues impacting the UK will have an effect on their career prospects.

When analysing the responses from 16-24 year olds, the survey found that 71% are worried the economic crisis will affect their day-to-day life and 69% think it will also impact their long-term future.
Interestingly, when asked which areas of their lives they think will be, or have been, affected by current issues in the UK, the highest response of 29% are concerned it will negatively impact their family, 26% said their social life, and 23% said their career. Furthermore, 70% of respondents think that current economic issues will have an affect their ability to find a job in the next 5 years.

Ultimately, the survey has revealed that an overwhelming majority of young people are worried, or have concerns, that the current climate in the UK will have an adverse effect on their future. Fortunately, Drive My Career works hard to inform the younger generation that the automotive industry is a career path that has many opportunities.

Among respondents who are currently in school, 79% are aware of job opportunities in the automotive industry and among respondents who are currently unemployed, 84% are looking to start a career in the near future. When asked which Automotive career paths would be of most interest to them, digital marketing and communications received the highest response (22%), followed by technician (16%), and logistics (13%).

The survey also shows positive signs for Drive My Career and automotive industry’s awareness. Most respondents were already familiar with Drive My Career (68%), highlighting our strong brand recognition for young automotive anthusiasts, and felt more confident about their future career prospects after hearing about the options offered by the automotive industry (86%).

Sue Robinson, NFDA Chief Executive, commented: “Young people are clearly concerned for their future job prospects, given the current state of the economy. At NFDA, we are committed to helping young people launch their career in the automotive sector. Drive My Career was launched by the NFDA to promote the retail automotive industry and to raise awareness of the exciting career opportunities it offers. We work with industry partners to drive people into the automotive sector where careers can be made in technology, sales and many other roles. Going forward, we will continue to work hard to enable our business leaders of the future.”

Visit the Survey results here: https://www.drivemycareer.co.uk/wp-content/uploads/2022/12/dmc-survey-graphs-2.pdf



Annaluce Cavalmoretti
DMC Executive

201 Great Portland Street, London, W1W 5AB

Direct: +44 (0) 0207 307 3414

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