Tackling some of the UK’s biggest electric vehicle challenges head on will be the focus for Jason Cranswick, the first ever chair of the EV group of the National Franchised Dealers Association (NFDA).

Jason, who is commercial director of Jardine Motors Group, is passionate about how collaborative the automotive industry needs to be in order to maximise the opportunities and overcome the hurdles with electric vehicles.

The appointment and creation of this new group recognises the huge shift in car production and retail over the past few years.

Representing the industry alongside the National Franchised Dealers Association, Jason will support their lobbying efforts and provide insights on where the electric vehicle industry needs assistance from the Government.

Jason has more than 20 years’ experience across retail and automotive providing a framework of support between retail and OEM partners, including the ongoing review and assessment of innovation and business transformation projects.

“The electric vehicle industry is a great example of the degree of change we are currently experiencing. EVs are showing us that customers are thinking very differently about the type of vehicle they want, as well as how they purchase it,” he said.

“Not only that, access to charging points could show a real shift from car ownership to car usership in order to fit in with the customer’s lifestyle.

“The adoption of EV up until now has been quite slow, but with an influx of new models coming from OEMs and the issues around battery life and access to charging points now starting to be addressed, we anticipate demand to ramp up. I am looking forward to assisting the NFDA in their lobbying efforts to drive forward the evolution of the EV industry.”

The NFDA represents franchised car and commercial vehicle dealers in the UK. There are more than 4,500 franchise outlets in the UK and approximately 555,000 people working in the automotive retail sector.

Sue Robinson, Director at the National Franchised Dealers Association, added: “Franchised dealers play a key role in the development of the electric vehicle sector and the NFDA EV Group has been established to coordinate industry views in this area. Jason’s experience and knowledge of the industry will be of significant support to our lobbying efforts aimed at tackling the issues affecting the growth of the sector”.

For more information about Jardine Motors Group, please visit: www.jardinemotors.co.uk



Gabriele Severini, NFDA Communications Manager

Tel: 0207 307 3423
Mob: 07880 039 897
Press Office direct line: 020 7307 3422
Press Office fax: 020 7307 3406

Web: www.nfda-uk.co.uk Email: gabriele.severini@rmif.co.uk

Jardine Motors Group

Founded in 1969 by Nicholas and Ronald Lancaster, the Jardine Motors Group originated as a family-run dealership in East Anglia. At the outset, the group represented four motoring marques, but through expansion has grown to now operate as an authorised franchisee for over 20 manufacturers, through more than 70 locations nationwide, employing more than 3,500 team members.

Jardine Motors Group is committed to driving diversification in the automotive industry. Spearheading the campaign, Jardine Motors Group CEO Neil Williamson, has committed the company to a target of 30 per cent of senior management roles being held by women by 2030.

Since 2014, Jardine Motors Group have partnered up with leading children’s mobility charity, Whizz-Kidz. Through the partnership with Whizz-Kidz, Jardine is helping to improve the lives of disabled children across many of the locations they operate in.

Parent Company: Jardine Matheson

Jardine Matheson was founded in 1832 as a trading company, based predominantly in China. The conglomerate is incorporated in Bermuda and is primarily listed on the London Stock Exchange. The group includes: Jardine Motors; Jardine Lloyd Thompson; Jardine Pacific; Hong Kong Land; Dairy Farm; Mandarin Oriental; Jardine Cycle and Carriage; and Astra International. These businesses are leaders in the sectors of: motor vehicles, insurance broking, engineering and construction, retailing, luxury hotels and restaurants, property investment and development and mining and agribusiness.

Jardine Matheson’s business ethos has always involved a constant evolution to keep up with the pace of modern times; this can be proved in many of the ways Jardine Matheson’s subsidiaries have developed.