2018 Spring Consumer Attitude Survey
CONSUMER ATTITUDE SURVEY
VIEW SURVEY
SUMMARY
Those who ‘always’ use franchised dealers for aftersales care… For their next car: 40% plan to buy petrol, 14% hybrid and 11% diesel. Currently, 64% of them own a petrol car, 33% drive diesel and 3% have a hybrid.
SUMMARY
Franchised dealerships continue to be seen as the safest option for servicing in consumers’ minds. The main reasons for this are their technical expertise and the modern technical equipment available to a franchised dealer. This percentage is significantly higher for those who have had their car serviced at a franchised dealership in the past two years, 73% vs 41% as figure 5 shows.
2018 SPRING - CONSUMER ATTITUDE SURVEY
From a safety viewpoint, which of the following companies do you think it would be safest to get your car serviced by?
Top 3 Answers
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Franchised dealership64%
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Independent garage27%
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High street national chain9%
SUMMARY
Just over half of all respondents (53%) have researched at least one of the car maintenance services listed. Overall, usage of the internet to research servicing, MOTs and repairs has increased across the past issues of the survey. Interestingly, the use of the internet is more popular amongst younger age groups, men, diesel drivers and those living in urban areas.