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2018 Spring Consumer Attitude Survey

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SPRING 2018
CONSUMER ATTITUDE SURVEY
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2018 SPRING - CONSUMER ATTITUDE SURVEY

Will the next car you buy be Petrol, Hybrid, Diesel, Plug-in Hybrid, Pure Electric or don't know?

Petrol: 40.5%
imgSUMMARY

Those who ‘always’ use franchised dealers for aftersales care… For their next car: 40% plan to buy petrol, 14% hybrid and 11% diesel. Currently, 64% of them own a petrol car, 33% drive diesel and 3% have a hybrid.

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Franchised dealerships continue to be seen as the safest option for servicing in consumers’ minds. The main reasons for this are their technical expertise and the modern technical equipment available to a franchised dealer. This percentage is significantly higher for those who have had their car serviced at a franchised dealership in the past two years, 73% vs 41% as figure 5 shows.

2018 SPRING - CONSUMER ATTITUDE SURVEY

From a safety viewpoint, which of the following companies do you think it would be safest to get your car serviced by?

Top 3 Answers
  • Franchised dealership
    63%
  • Independent garage
    27%
  • High street national chain
    9%
VIEW SURVEY
2018 SPRING - CONSUMER ATTITUDE SURVEY

In the past, have you used the internet to research any of the following for your car?

Top 5 Answers
  • None of the above
    47.4 %
    47%
  • Tyres
    35.4 %
    35%
  • Service
    27.9 %
    28%
  • MOT
    25.2 %
    25%
  • Service
    27.9 %
    28%
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Just over half of all respondents (53%) have researched at least one of the car maintenance services listed. Overall, usage of the internet to research servicing, MOTs and repairs has increased across the past issues of the survey. Interestingly, the use of the internet is more popular amongst younger age groups, men, diesel drivers and those living in urban areas.