2018 Winter Dealer Attitude Survey

Dealers were asked a series of questions covering a range of business aspects and their impact on the relationship with the manufacturers. Responses are scored from 1 (extremely dissatisfied) to 10 (extremely satisfied). The NFDA surveyed 30 franchise networks and received 1,742 responses from dealers, equating to a 40% response rate.

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WINTER 2018
Dealer Attitude Survey
View survey
2018/2019 WINTER - DEALER ATTITUDE SURVEY

Average score across all questions

  • TopKia
    8.8/10
  • BottomJeep
    3.8/10
imgSUMMARY

The average score across all questions of the survey gives a clear idea of the general performance of each manufacturer. There was an overall average increase of 0.3 points, almost half of the respondents saw an increase (14; 48%), 12 declined, and 4 did not change.

2018/2019 WINTER - DEALER ATTITUDE SURVEY

How would you rate your manufacturer overall on scale of 1 to 10?

Top 5 Answers
  • Kia
    9.3
    93%
  • Toyota
    9
    90%
  • Mercedes
    9
    90%
  • Lexus
    8.8
    88%
  • Seat
    8
    80%
imgSUMMARY

The average score given in response to the key question how would you rate your manufacturer overall? rose by 0.1 points from the last survey and a significant 0.5 points from twelve months ago. Half of the dealer networks saw their score increase, while 12 decreased and 3 did not move. Slightly less than two thirds of the responses (19; 63%) were above 5.0.