2017 Summer Dealer Attitude Survey

The dealer attitude survey (DAS) is carried out on a twice yearly basis, and examines how the dealers view the major issues currently affecting them while also evaluating how these views are changing over time. it also offer franchised dealers and their respective manufacturers a clear idea of the balance of opinion held on a range of views within their networks.

Each survey sets out the view from the dealers in twenty-eight networks. Each rating reflects the consensus view based on responses from typically one in four dealers within each network

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AUTUMN 2017
Dealer Attitude Survey
View Survey
2017 SUMMER - CONSUMER ATTITUDE SURVEY

Thinking about your last experience at a franchised dealership please indicate on a scale of 1-6 how satisfied you were with

79%
imgSUMMARY

With 11 responses out of 29 better than neutral (5.0), the average response decreased by 0.6 points from 5.4 to 4.8 points comparsed to the previous survey. Only six dealers saw their level of satisfaction increase, while 22 saw a decrease and one remained the same

imgSUMMARY

The most significant measure of the health of the dealer/manufacturer relationship is the overall ranking question. The Dealer Attitude Survey Summer 2017 average dealers' rating of their manufacturer decreased by 0.5 since the last survey, from 6.1 to 5.6. This is primarily due to the fact that 76% of the dealer networks decreased their rating, whilst only 25% increased it. Positively, 18 dealer networks, 62% of the total, returned an average score above 5.0.

2017 SUMMER - DEALER ATTITUDE SURVEY

How would you rate your manufacturer overall on a scale of 1 to 10?

Top 5
  • KIA
    9.2
    100%
  • MERCEDES
    9.0
    98%
  • LEXUS
    8.4
    91%
  • SUZUKI
    8.0
    87%
  • TOYOTA
    7.8
    85%

Responses are scored from 1 (extremely
dissatisfied) to 10 (extremely satisfied).

Bottom 5
  • VAUXHALL
    4.2
    46%
  • ALFA ROMEO
    3.4
    37%
  • JEEP
    2.9
    32%
  • CITROEN
    2.8
    30%
  • NISSAN
    2.6
    28%
2017 AUTUMN - CONSUMER ATTITUDE SURVEY

What would encourage you to replace your current car with a more environmentally friendly car?

Top 5 Answers
  • COST / PRICE (GENERAL)
    45 %
    45%
  • NOTHING
    13 %
    13%
  • CHEAPER RUNNING COSTS
    6 %
    6%
  • ALREADY OWNED
    4 %
    4%
  • ECO FRIENDLY / LOW EMISSIONS
    4 %
    4%
imgSUMMARY

With 11 responses out of 29 better than neutra (5.0), the average repose decreased by 0.6 points from 5.4 to 4.8 compared to the previous survey. Only six dealers saw their level of satisfaction increase, while 22 saw a decrease and one remained the same