2018 Winter Dealer Attitude Survey

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WINTER 2018
Dealer Attitude Survey
View survey
2018/2019 WINTER - DEALER ATTITUDE SURVEY

Total movement across all questions

  • TopMercedes
    Points+89.4
  • BottomBMW
    Points-46.8
imgSUMMARY

The movement in score across all the questions of the survey shows the overall improvements and declines of each manufacturer. On average, ratings went up by 3.3 points from six months ago and by 16.3 points from last year.

Dealers were asked a series of questions covering a range of business aspects and their impact on the relationship with the manufacturers. Responses are scored from 1 (extremely dissatisfied) to 10 (extremely satisfied). The NFDA surveyed 30 franchise networks and received 1,742 responses from dealers, equating to a 40% response rate.