2018 Summer Dealer Attitude Survey

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SUMMER 2018
NFDA Dealer Attitude Survey
2018 SUMMER - DEALER ATTITUDE SURVEY

Total movement across all questions

  • TopMitsubishi
    Points+60.7
  • BottomMercedes
    Points-85.4
imgSUMMARY

The movement in score across all the questions gives an insight into the general performance of each manufacturer in the past six months. On average, ratings went up by 13.0 points from six months ago. Out of all the respondents, 20 experienced a positive movement, while 9 saw a negative one.

Dealers were asked a series of questions covering a range of business aspects and their impact on the relationship with the manufacturers. Responses are scored from 1 (extremely dissatisfied) to 10 (extremely satisfied). The NFDA surveyed 30 franchised networks and received 1,715 responses from dealers, equating to a 40% response rate.