In an era where digital innovation is driving the automotive industry, and all other industries for that matter, forward, the NFDA is gearing up to host its annual “Driving Digital” event, featuring a brilliant lineup of speakers poised to discuss the sector’s digital evolution and its implications for a thriving future.

Scheduled to take place on May 2, the event boasts an array of influential voices from across the automotive landscape, each committed to charting the course to a digital future. The speakers include:

Sue Robinson, Chief Executive of NFDA:

At the helm of the NFDA, Sue Robinson brings her expertise in policy and media strategy to spearhead the representation of franchised car and commercial vehicle retailers in the UK. Sue will be hosting the event, welcoming the range of speakers from across the automotive industry.

Catherine Faiers, Chief Operating Officer of Auto Trader:

Catherine joined Auto Trader in August 2017 and became Chief Operating Officer (COO) in May 2019. In her role, she oversees the daily operations of the company and plays a key role in shaping its strategy and growth. Her unique insight into the latest Auto Trader research positions her as a fascinating voice for the automotive industry.

Dale Wyatt, Director at GB Suzuki:

As the longstanding director of GB Suzuki Dale Wyatt has a wealth of information about the evolution of the automotive industry over the seventeen years of his tenure at Suzuki. Dale believes dealers are the cornerstone of the industry and he’ll be giving his views on how dealers can make the most out of partnerships with manufacturers.

Graeme Potts, Chief Executive Officer at Eden Motor Group:

Graeme began his automotive career at Reg Vardy, eventually becoming CEO. In 2008, he founded Eden Motor Group, which has since grown to encompass 21 dealerships. Graeme will be offering insight into how dealer networks can adapt to agencies, brands, and electrification.

Mark Busby, Commercial Director of Hendy Group

As the commercial director of Hendy Group, which represents over 21 automotive brands Mark will draw on his extensive experience to bring a real world, dealer perspective to the challenges of managing customer and colleague expectations in a changing world.

Neil Adley, Managing Director at JudgeService

As the founder and managing director of JudgeService, Neil brings thirty years of experience in and around the automotive industry. Neil will present the latest research from JudgeService Brand Tracker on what consumers are thinking about car brands and how dealers rank in consumer awareness.

Owen Edwards, Automotive Consultat at Grant Thornton

Owen is an automotive consultant with a plethora of knowledge. He will set the scene with the economic and political background of the industry as we welcome new entrants and navigate technological innovation and alternative fuels.

The event is FREE for NFDA members – limited spaces are left, secure your tickets here: https://www.eventbrite.co.uk/e/driving-digital-2024-tickets-856851454767?aff=oddtdtcreator