The Driver and Vehicle Licensing Agency (DVLA) has launched a new advertising campaign in 11 areas around the country targeting drivers who haven’t taxed their vehicles.

Tax it or lose it!

The message is clear to motorists, ‘if you don’t tax your vehicle on time, DVLA will take action’. The campaign focuses on the consequences of not taxing a vehicle, from financial penalties to court action to clamping and finally the loss of a car.

DVLA has targeted the 11 areas in the UK where tax evasion is highest:

Area

Clamped

Fines or Penalties

Totals

London

27,605

94,550

122,155

Northern Ireland

5,516

67,944

73,460

Birmingham

5,076

50,045

55,121

Manchester

7,573

26,214

33,787

Glasgow

2,666

29,705

32,371

Sheffield

3,987

25,291

29,278

Cardiff

3,021

24,598

27,619

Nottingham

3,507

21,346

24,853

Bristol

3,496

20,412

23,908

Leicester

3,344

19,196

22,540

Coventry

1,257

18,193

19,450

DVLA Head of Enforcement Tim Burton said: “This campaign has a clear message for anyone who flouts the law in this way – tax it or lose it.

“It’s never been easier to tax your car, so there really is no excuse. We would rather not have to clamp or remove vehicles, but this campaign highlights the consequences of not taxing a vehicle. Having your vehicle clamped is expensive and inconvenient – and you could end up losing your car.

Motorists can go online, 24 hours a day, to tax a vehicle or check whether their vehicle tax is up to date. Vehicle tax can even be checked by asking Amazon Alexa or Google Home, all motorists need is their vehicle registration.