DVSA launched the Beat the Rush campaign on July 31 to encourage motorists with an MOT exemption until autumn to get their vehicle tested this summer.
The campaign was created to “help reduce the burden on MOT garages in October and November”, when demand for tests will be much higher than usual.
To help garages, DVSA created a toolkit containing social media messages, images and emails for customers. Garages and workshops are using these materials on their social media accounts to help manage demand by encouraging their customers with an MOT exemption to bring their test forward.
The National Franchised Dealers Association understands the value of the Beat the Rush MOT campaign and it supports the DVSA’s efforts to raise awareness on this matter. Franchised dealers have the capability and capacity to meet increases in demand for MOTs.
The NFDA encourages customers to book at the earliest opportunity. This is in order to avoid inconveniences that could arise when booking later this year as availability of MOT slots reduces.
DVSA will continue to use press and social media to get the Beat the Rush message out to motorists throughout August.
