The National Motorcycle Dealers Association (NMDA) is pleased to announce that the Autumn 2020 edition of the Dealer Attitude Survey (DAS) is now live and will run through to Monday 2 November.

The NMDA started the DAS to bring together the views of motorcycle dealers. Being confidential, it lets dealers respond honestly to issues. Findings from previous DAS have enabled the NMDA to strengthen their member dealers’ voice around issues with manufacturers and Government Departments.

This edition of the survey is being almost entirely online due to the Covid-19 pandemic. However, if you are a motorcycle dealer and have not received the link to complete the survey or have any queries about the survey, please email

Philip Youles, NMDA Chairman, has encouraged motorcycle dealers to fill in the DAS, “It’s your survey and it's your chance to have a truly anonymous voice. Trust me, manufacturers DO take note of the results. The manufacturers that do well, are often those that take note of the blind spot in their dealer relationships. Often with a little tweak here and a little tweak there, it can make all the difference”.