This week saw the publication of the NMDA Dealer Attitude Survey (DAS), which showed an improvement in PTW dealers’ satisfaction levels
“NMDA is pleased to see a steady improvement in PTW dealers’ satisfaction levels with many important aspects of the business relationship with their manufacturers”, said Paddy O’Connell, Head of the NMDA commenting on the findings.
The NMDA DAS provides an overview of Power-Two-Wheelers (PTW) dealers’ satisfaction levels with key business issues affecting the relationship with their manufacturers. The survey attracted a response rate of 24%.
Overall franchise value
The findings of the survey show dealers’ satisfaction levels with the value of holding their franchise stood at an average of 6.9 points out of 10.
Triumph (8.8), Kawasaki (7.9), BMW (7.5) were the three highest-rated franchises
Piaggio (4.7), Suzuki (5.8), KTM (5.9) received the lowest ratings
Profit return
Dealers’ satisfaction levels with their current profit return from representing their franchise rose to 3.3 out of 5 points, up from the spring’s 2.9 average. The majority of manufacturers who featured in both the spring and autumn surveys saw an improvement, in particular, Yamaha grew from 2.0 to 3.6.
The top performers were Triumph and Kawasaki with 3.7 points and Yamaha, 3.6.
Piaggio Group (2.6) and BMW (2.8) had the lowest scores
Additionally, dealers were also optimistic about their future profitability, returning an overall average of 3.5.
Ability to do business with manufacturers
The average score in response to dealers’ ability to do business easily with their manufacturers on a day-to-day basis was 3.3. This represented a small decline from spring’s 3.5 as a number of franchises experienced a decline in score.
Kawasaki (4.1), Suzuki (3.8) and Yamaha (3.8) had the best ratings
Piaggio Group (2.7) and KTM (2.9) sat at the bottom of the table
Paddy O’Connell added: “PTW dealers have repeatedly shown their resilience, coping successfully with all the challenges presented by the pandemic, such as supply issues, and the overall pressure on businesses.
“Dealers have kept morale high and worked hard to boost riders’ confidence, with communications and ongoing support from their manufacturers playing a key part in this.
“We look forward to working with all PTW dealers in the UK to assist you with any issues affecting the relationship with your manufacturer to ‘ride’ the motorcycle market forward”.
Click NMDA Dealer Attitude Survey Autumn 2021 .pdf to download the results of the DAS.
