For the fourth year running, Drive My Career will be running its #DMCApprenticeTakeover campaign which has reached hundreds of thousands of people in previous years.

Drive My Career will be running its #DMCApprenticeTakeover campaign during the national Apprenticeship Week starting from 7 to 13 February. Across its social media accounts, DMC will be sharing the success stories of current apprentices, to promote automotive as a great place to work and raise awareness of apprenticeships in our sector.

DMC and NFDA members will be encouraged to share posts on social media about their apprentices using the hashtag #DMCApprenticeTakeover as well as #NAW2022 (National Apprenticeship Week 2022), mentioning @DriveMyCareer to be featured.

Last year, the campaign reached over 600,000 people across Twitter, Instagram, Facebook and LinkedIn thanks to apprentices’ testimonials, videos, quotes, and more. Like every year, there will be prizes for the most-engaged participants.

If you have any questions and to confirm that you will join our campaign, please email