“Franchised dealers are fully aware of the issues surrounding workshop servicing retention and are already working to address this with a number of proactive strategies.” Sue Robinson, NFDA Director, commenting on reports that 2011 has marked a decline in franchised servicing retention.
New data from the Castrol Professional Car Service and Repair Trend Tracker report shows that franchised workshops have lost customers to independent and fast-fit outlets so far in 2011.
Robinson continued “Franchised dealers are working hard to stay competitive within an ever changing market. They are already adopting new approaches to retain their customer base. However dealers need to explore even more ways to retain value-conscious customers.
“In the current economic climate consumers are reducing spending more than ever and are always looking for the best prices. Franchise dealers are fully aware of the price comparisons made by consumers and many dealers are now offering a ‘price match’ within their region. It is extremely important the consumer looks at a ‘like for like’ service schedule when making any such price comparison.
Franchised dealers are committed to offering specialist in-depth and up to date brand knowledge to ensure the service they offer is at the highest possible level. They continue to invest in equipment, facilities and staff training.”
ENDS
Notes for editors: Keely Scanlan, Press Officer Tel: 020 7307 3410 Mob: 07825097697 Press Office direct line: 020 7307 3422 Press Office fax: 020 7307 3406 Web: www.rmif.co.uk Email: keely.scanlan@rmif.co.uk The Retail Motor Industry represents the interests of operators in England, Wales, Northern Ireland and the Isle of Man providing sales and services to motorists and businesses.
