Personalised registrations are more popular than ever, according to DVLA, with Sam and Dan revealed as the most popular names searched for by customers.
With the festive period approaching, DVLA is currently seeing one registration sold every minute (more than 50,000 every month).
In total, nearly 370,000 personalised registrations have been purchased using DVLA’s online service so far this year.
The reasons customers display a personalised registration vary from promoting their business, to showing their allegiance to their football team.
However, the most popular searches of DVLA’s personalised registrations site continue to be for names, with Ben, Tom and Amy joining Sam and Dan in the top five search terms so far this year. The only non-names included in the top 10 were BMW and Boss.
Damian Lawson, Head of DVLA Personalised Registrations Sales said: “The quickest and easiest way to buy, or assign, a personalised registration onto a vehicle, or keep hold of your personalised registration, is to use our online services on GOV.UK.
“With more than 50 million registrations available on the DVLA Personalised Registrations website, and prices starting at just £250, there are almost endless combinations to suit any person’s taste or budget”.