2017 Winter Dealer Attitude Survey

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WINTER 2017
DEALER ATTITUDE SURVEY
2017/2018 WINTER - DEALER ATTITUDE SURVEY

How would you rate your manufacturer overall?

  • TopToyota
    8.9
  • BottomAlfa Romeo
    1.4
imgSUMMARY

Turning to the question considered to be the benchmark of the survey, where dealers give the overall rating of their brands, 18 networks fell in score, 9 increased and 2 remained unchanged. There was a fall of -0.3 points to the all dealer average from 5.6 to 5.3.

imgSUMMARY

With 10 responses out of 29 better than neutral (5.0), the average response rate decreased by -0.3 points form 4.8 o 4.5 compared to the previous survey. Only 9 dealer networks saw their level of satisfaction increase, whilst 19 saw a decrease and one remained the same.

2017/2018 WINTER - DEALER ATTITUDE SURVEY

How satisfied are you with the current profit return by representing your franchise?

Top 5
  • Mercedes
    8.5
    100%
  • Kia
    8.4
    99%
  • Toyota
    8.4
    99%
  • Lexus
    7.1
    84%
  • Seat
    7.1
    84%

Responses are scored from 1 (extremely
dissatisfied) to 10 (extremely satisfied).

Bottom 5
  • BMW
    2.6
    31%
  • Fiat
    2.1
    25%
  • Jaguar
    1.8
    21%
  • Alfa Romeo
    1.7
    20%
  • Jeep
    1.7
    20%
VIEW SURVEY
2017/2018 WINTER - DEALER ATTITUDE SURVEY

How satisfied are you with the future profit return from representing your business?

Top 5 Answers
  • Kia
    8.6
    100%
  • Toyota
    8.5
    99%
  • Lexus
    8.1
    94%
  • Mercedes
    7.9
    92%
  • Seat
    7.4
    86%
imgSUMMARY

Dealers showed more satisfaction with their predicted future profit than their current one, with 11 out of 29 networks scoring above the neutral score of 5.0. The average score was 4.8, -0.4 points lower than the last survey. Of the dealer networks surveyed, 19 saw their levels of satisfaction decrease, 9 increased and one did not change.