2018 Summer Dealer Attitude Survey
SUMMER
Dealer Attitude Survey
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SUMMARY
The movement in score across all the questions gives an insight into the general performance of each manufacturer in the past six months. On average, ratings went up by 13.0 points from six months ago. Out of all the respondents, 20 experienced a positive movement, while 9 saw a negative one.
Dealers were asked a series of questions covering a range of business aspects and their impact on the relationship with the manufacturers. Responses are scored from 1 (extremely dissatisfied) to 10 (extremely satisfied). The NFDA surveyed 30 franchised networks and received 1,715 responses from dealers, equating to a 40% response rate.
